|
| Internal factor |
|
| External environment | Strengths | Weaknesses |
| 1. Legal support and policy guarantee | 1. The Charity Law with the greatest correlation does not provide insufficient support |
| 2. The economic operation is on the right track | 2. The crowdfunding goal is delayed and the psychological return lags behind |
| 3. Low threshold and multichannel participation | 3. Relatively weak position of donors |
| 4. The scientific and technological foundation is good, and the operation process is simple and fast | 4. There is a contradiction between urban and rural demands and the amount of assistance |
|
| Opportunities | Growth-oriented strategy (SO) | Reversal strategy (WO) |
| 1. State key support | 1. Seize the period of strategic opportunities and expand market share | 1. Improve the credibility of the platform and even the industry |
| 2. Reasonable commercial operation can be carried out | 2. Learn from foreign commercial operation experience and integrate it into the actual native environment | 2. Effectively use new technologies to solve prominent problems |
| 3. Give full play to greater social value and approach the ideal effect | 3. Help solve social problems and expand social influence | 3. Narrow the difference between urban and rural areas and promote the matching of supply and demand |
| 4. Combination with new technologies | | |
|
| Threats | Diversification strategy (ST) | Defensive strategy (WT) |
| 1. The country continues to improve the universal health insurance system | 1. Getting out of the “comfort zone,” diversified development, and expanding the base | 1. Formulate and improve relevant development strategies of the industry |
| 2. Economic development continues to be threatened | 2. Maintain strict epidemic prevention measures and maintain the economic development trend | 2. Strengthen discipline and strengthen the management of social welfare crowdfunding platform |
| 3. The social welfare atmosphere is not strong | 3. Implement pilot new technologies multiple times and bring to the society after maturity | 3. Enhance the donor's sense of project participation and virtually enhance the donor's status |
| 4. There are loopholes in new technologies | | |
|
