Research Article
Research on Pricing Strategy of Online and Offline Supply Chain Based on Channel Preference in the Context of New Retail
Table 2
The basic parameter values of the optimal pricing model of the dual-channel supply chain.
| Basic parameters | Variable name | Parameter value |
| W | Wholesale price per unit | 98 | | The cost of big data technology | 3 | | Logistics company price | 7 | A | Indicates the total market size of retail enterprise products | 600 | SrSRSTR | The service level of physical retail, e-commerce retail, and logistics companies | 9, 9, 9 | | The elasticity coefficient of market demand to price | 5 | | Cross elasticity coefficient of market demand to price | 3 | | The elasticity coefficient of market demand to service | 5 | | Cross elasticity coefficient of market demand to service | 1 | | Consumers’ channel preference coefficient for physical retail | 0.3 | | Service cost factor | 0.8 | | Cost optimization factor under big data technology | 0.8 |
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