Research on Pricing Strategy of Online and Offline Supply Chain Based on Channel Preference in the Context of New Retail

Table 2

The basic parameter values of the optimal pricing model of the dual-channel supply chain.

Basic parameters	Variable name	Parameter value
W	Wholesale price per unit	98
	The cost of big data technology	3
	Logistics company price	7
A	Indicates the total market size of retail enterprise products	600
SrSRSTR	The service level of physical retail, e-commerce retail, and logistics companies	9, 9, 9
	The elasticity coefficient of market demand to price	5
	Cross elasticity coefficient of market demand to price	3
	The elasticity coefficient of market demand to service	5
	Cross elasticity coefficient of market demand to service	1
	Consumers’ channel preference coefficient for physical retail	0.3
	Service cost factor	0.8
	Cost optimization factor under big data technology	0.8