Research Article
Research on Pricing Strategy of Online and Offline Supply Chain Based on Channel Preference in the Context of New Retail
Table 3
The impact of physical retail service levels on retail prices.
| | Retail entity game type | Physical retail | E-commerce retail |
| | Decentralized-entity-led Stackelberg game | | | | Decentralization-Stackelberg game dominated by e-commerce | | | | Decentralized-undominant Bertrand game | | | | Game under centralized decision | | No |
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