Research Article

Research on Pricing Strategy of Online and Offline Supply Chain Based on Channel Preference in the Context of New Retail

Table 4

The effect of e-commerce retail service levels on the optimal price of physical retail and e-commerce retail.

Retail entity game typePhysical retailE-commerce retail

Decentralized-entity-led Stackelberg game
Decentralization-Stackelberg game dominated by e-commerce
Decentralized-undominant Bertrand game
Game under centralized decisionNo