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Juxiang Wang, Jian Yuan, Jiajing Zhang, Miao Tang, "A Novel Group Decision-Making Method Based on Generalized Distance Measures of PLTSs on E-Commerce Shopping", Complexity, vol. 2021, Article ID 5553343, 16 pages, 2021. https://doi.org/10.1155/2021/5553343
A Novel Group Decision-Making Method Based on Generalized Distance Measures of PLTSs on E-Commerce Shopping
In multiattribute group decision-making (MAGDM), due to quantity, fuzziness, and complexity of evaluation linguistic information on commodities, traditional distance measures need to be extended to the integration of evaluation information under a multigranular probabilistic linguistic environment. A more reasonable method is proposed to deal with the missing value in the evaluation information. On the basis of the generalized distance measures and filling in the missing evaluation information, some novel distance measures between two multigranular probabilistic linguistic term sets (PLTSs) are presented in this paper. Based on these distance measures, three extended decision-making (DM) algorithms based on TOPSIS, the extended TOPSIS, and VIKOR are proposed, which are MGPL-TOPSIS, MGPL-ETOPSIS, and MGPL-VIKOR, respectively. The case analyses on purchasing a car are provided to illustrate the application of the extended multiattribute group decision-making (MAGDM) algorithms. Then, sensitivity analyses based on PT are proposed as well. In particular, the extended TOPSIS method is presented. These results demonstrate the novelty, feasibility, and rationality of the distance measures between two multigranular PLTSs proposed in this paper.
With the popularity of the Internet, online shopping has become an important way of daily shopping. Shopping on an e-commerce platform, one alternative can be evaluated on different platforms, or one alternative may be described on the same platform by different granular fuzzy linguistic information; for example, we suppose that a consumer wants to buy a new energy car from USD 20,000 to USD 30,000. In this case, they can visit the auto home website to learn about comments of these cars from other consumers and make a reasonable decision to buy a car. Consumers who have purchased these cars can comment on them through many channels. They can score cars on the same platform, post word-of-mouth comments, post through the community, or evaluate through different media. The granularity of evaluation information is different in these evaluation channels. How can we more effectively make purchase decisions of products with different granularity evaluation?
In DM, due to the complexity of the real world, Zadeh proposed fuzzy set . Furthermore, Zadeh proposed linguistic variables to represent uncertain and imprecise information intuitively, expressing human thoughts better . In practice, the DMs are always hesitant among some evaluation values, and then, Torra proposed hesitant fuzzy set (HFS) first . The hesitant fuzzy linguistic term set (HFLTS) was proposed to tackle the flexibility of the membership degree of HFS . However, in some cases, the linguistic variables may be uncertain because of the complexity of DM problems, and the DMs may have different preferences with different belief degrees , possibility distributions , and importance degrees . Then, using several linguistic terms to express evaluation information is more scientific. In this case, the hesitant fuzzy set based on probability was proposed as the probability-based hesitant fuzzy set (PHFS) [8, 9], and probabilistic linguistic term set (PLTS) by Qi Pang et al. is proposed to describe the object more effectively . The PLTSs allow the DMs to give several linguistic terms, serving as the value of a linguistic variable, which enriches the flexibility of the expression of linguistic information. The DMs can express their linguistic evaluations or preference information better. Meanwhile, the PLTSs can provide different importance degrees or weights of all the possible evaluation preferences of one object.
The traditional method for group decision-making (GDM) under the same granular linguistic information cannot integrate hybrid evaluation information. Therefore, multigranular linguistic term sets need to be described efﬁciently. Then, how can two PLTSs with multigranular probabilistic linguistic information be measured? Considerable research has been conducted about the distance measures; for example, Zhai et al. presented probabilistic interval-valued intuitionistic hesitant fuzzy sets . Wu et al. proposed a probabilistic linguistic MULTIMOORA method in multicriteria group decision-making (MCGDM) based on the probabilistic linguistic expectation function . However, a few research types on distance measures of PLTSs with multigranular linguistic information remain. Then, distance measures for PLTSs with multigranular linguistic details need to be extended. Some DM models have been used to deal with probabilistic linguistic information. Gou and Xu proposed a new score function of linguistic terms and defined the operations of PLTSs . Pang et al. proposed a probabilistic linguistic representation model based on TOPSIS . Liu and Li presented the PROMTHEE II method . Liao et al. gave the PL-LINMAP method for multiple criteria decision-making (MCDM) with PLTSs . Li and Wang presented an extended QUALIFLEX plan for selecting green suppliers . Wu and Liao proposed the ORESTE method with probabilistic linguistic information . Liao et al. proposed the PL-ELECTRE III method with PLTSs . Abdolhamid et al. extended the VIKOR method for GDM with extended hesitant fuzzy linguistic information . Zhang et al. proposed a probabilistic linguistic method based on VIKOR to evaluate green supply chain initiatives . Zhang and Xu et al. used the probabilistic linguistic VIKOR method to tackle water-human harmony evaluation . Gou et al. improved the VIKOR method for the application of smart healthcare with probabilistic double hierarchy linguistic term set .
Some researchers have applied the PLTS to solve some practical problems; for example, Hao et al. presented a probabilistic dual-hesitant fuzzy set and its application in risk evaluation . Gao et al. proposed a dynamic reference point method for emergency response . Sharaf extended TOPSIS to similarity measures for MADM and applied it to network selection . Muhammad Sajjad Ali Khan et al. extended TOPSIS for MCDM . Asif Ali and Tabasam Rashid presented a generalized interval-valued trapezoidal fuzzy best-worst MCDM method . Rajkumar Verma presented MAGDM based on aggregation operators for linguistic trapezoidal fuzzy intuitionistic fuzzy sets .
However, the traditional linguistic information missing is usually filled with the minimum value or ignored. This method is flawed. Linguistic evaluation information is closely related with the psychological activities of decision-makers. On the basis of the discussion above, we present a novel method to deal with the missing value in the evaluation information and generalized distance measures for the PLTSs with multigranular linguistic information. Then, we apply it to solve the problems of MAGDM on the decision-making of purchasing a car.
Based on the discussion above, this paper proposes distance measures for the PLTSs with multigranular linguistic information and then applies them in MAGDM.
2.1. Linguistic Term Sets
The DMs can use LTSs to describe their preferences on the considered alternatives. The additive LTS is used most widely, which is defined as follows :where is a -granular fuzzy linguistic set; is a linguistic variable with and , namely, the lower and upper limits of the linguistic terms; and is a positive integer.
Considering the situations where the DMs may hesitate among several possible values in DM, which is similar to the hesitant fuzzy set, the concept of HFLTSs is as follows.
Definition 1. (see ). We let be a LTS, and then, HFLTs is an ordered finite subset of consecutive linguistic terms .
2.2. Probabilistic Linguistic Term Sets
Definition 2. (see ). We let be an LTS. A PLTS is defined aswhere is the linguistic term associated with the probability and is the number of all different linguistic terms in .
If , then we obtain the complete information on the probabilistic distribution with all the possible linguistic terms. If , then partial ignorance exists because of current insufficient evaluation information. Especially, means complete ignorance. Therefore, handling ignorance is crucial research for the application of PLTSs.
Definition 3 (see ). Given a PLTS with , then the associated PLTS is defined bywhere for all .
2.3. Multigranular Probabilistic Linguistic Term Sets
Definition 4. (see ). We let be -granular LTS and be -granular LTS. and are two different granular PLTSs on the attribute set . Multigranular PLTSs can be defined aswhere is the linguistic term associated with the probability and is the linguistic term related to the probability .
The numbers of linguistic terms in PLTSs are usually different for a DM. Therefore, the numbers of linguistic terms need to be added, in which numbers are relatively small. Then, the numbers of linguistic terms are the same.
The numbers of and are denoted as and, respectively. If , then linguistic terms are added to , leading to the numbers of and to be equal. The added linguistic terms are the smallest ones,, and all the linguistic probabilities are zero.
Definition 5. (see ). We let and be two multigranular PLTSs. Then, the normalization processes are as follows:(1)If by Definition 3, we calculate .(2)If , then by Definition 4, we add some elements to the one with the smaller number of elements.The PLTSs obtained by Definition 5 are denoted the normalized PLTSs. Conveniently, the normalized PLTSs are marked by and as well.
Given the positions of elements in a PLTS are arbitrary, we need to obtain the ordered PLTSs first, leading to the operational results in PLTSs being determined directly.
Definition 6. (see ). We let be g-granular LTS. Given a PLTS, , , , and is the subscript of the linguistic term . It is named an ordered multigranular PLTS if the descending order’s values arrange linguistic terms.
3. Main Results in Discrete Case
3.1. Generalized Distance Measures between Multigranular PLTSs
The traditional method of handling ignorance is not very scientific. Then, we extend the method and present the novel method to calculate the missing values. Inspired by , we present Definition 7 as follows.
Definition 7. We let and be two multigranular PLTSs. Then, the extended normalization processes are as follows:(1)If , then by Definition 3, we calculate .(2)If , then we add some elements to the one withwhere t represents the risk preferences of the DMs. If , it means the DMs are optimistic. If , it means they are pessimistic. The value t should be given by the DMs previously.
Conveniently, we suppose that the PLTEs are the extended normalized and ordered multigranular PLTEs as Definitions 5 and 7 in all the following sections in this paper.
The normalized distance measures are extended, and the generalized distance measures between two multigranular PLTSs in discrete cases are presented as follows.
Example 1. Let , and be two PLTSs, then (1) according to Definition 7, , . (2) Since , then we add the linguistic term . When , then after normalization, .
Conveniently, suppose the PLTEs are the extended normalized and ordered multigranular PLTEs as Definition 5 and Definition 7 in all the following sections in this paper.
The normalized distance measures are extended, and the generalized distance measures between two multigranular PLTSs in discrete cases are proposed as follows.
Definition 8. We let and be two PLTEs as in Definition 4. Then, the distance measured between them is defined as
Example 2. Let , , then .
Definition 9. We let and be two PLTEs on the attribute set, denoted by , where is the jth attribute of the alternatives and . Then, the generalized Hamming distance between and is defined as follows:where .
Example 3. Let and , then .
The generalized Euclidean distance between L1(P) and L2(P) is as follows:
Example 4. Let and , then .
The generalized distance between and is as follows:Significantly, if , the generalized distance reduces to the generalized Hamming distance. If , the generalized distance reduces to the normalized Hamming distance. If , it reduces to the normalized Euclidean distance. Definition 9 extends the normalized Hamming distance and Euclidean distance.
3.2. Generalized Weighted Distance Measures between Multigranular PLTSs
We let be -granular LTS and be -granular LTS. and are two different granular PLTSs on the attribute set with the weight vector , where is the jth attribute of the alternatives, . Then, the normalized weighted distance measures are extended similar to Section 3.1. The generalized weighted distance measures between and are defined as follows.
Definition 10. A generalized weighted distance between and is defined asPrimarily, two exceptional cases of the generalized weighted distance are as follows:(1)If , then generalized weighted distance reduces to the generalized weighted Hamming distance as follows:(2)If , then generalized weighted distance reduces to the generalized weighted Euclidean distance as follows:
4. Applications of Generalized Distance Measures in MAGDM
4.1. Description of the Problem
A set of alternatives is presented, the attribute vector is , is the weight vector, and is the jth attribute of the alternatives, , . The DMs assess m alternatives on n attributes by utilizing a linguistic term set to get a set of linguistic decision matrices.
Then, the evaluation of linguistic information is used to make up a multigranular probabilistic linguistic decision matrix as follows:where is a multigranular PLTS denoting the degree of the alternative on the attribute , is a -granular fuzzy linguistic set, and is the subscript of the linguistic term , which is associated with the probability , .
In MAGDM problems, the attributes can be classified into two types: benefits and costs. The higher the benefit attribute, the better the situation, whereas the opposite it applies to the cost attribute. In this paper, we suppose that the attributes are benefits.
On the basis of the generalized distance measures of Section 3, the extended TOPSIS is presented as follows.
4.2. MGPL-TOPSIS Algorithm
MGPL-TOPSIS algorithm is a MAGDM approach based on TOPSIS under multigranular probabilistic fuzzy linguistic environment proposed as follows.
Step 1. Individual preferences over the alternatives on different attributes provided by experts are gathered as .
Step 3. The positive ideal solution and the negative ideal solution, respectively, are calculated.
The probabilistic linguistic positive ideal solution (PLPIS) and the probabilistic linguistic negative ideal solution (PLNIS) are defined, respectively.
The PLNIS of the alternatives isThe PLNIS of the alternatives iswhere , in which , and , in which .
Step 4. The distance between and , denoted by , and the distance between and , denoted by , are computed.
Step 5. The closeness degree of each alternative is computed as follows:where the parameter represents the risk preferences of the decision-makers. If , then the DMs are optimistic. If , then they are pessimistic. The value should be given by the DMs previously.
Step 6. The alternatives are ranked according to the values of .
The larger the closeness degree, the better the alternative.
4.3. MGPL-ETOPSIS Algorithm
MGPL-ETOPSIS algorithm is based on the extended TOPSIS by Qi Pang et al. , which is a MAGDM approach under multigranular probabilistic fuzzy linguistic environment proposed as follows: Step 1: individual preferences over the alternatives on different attributes provided by experts are gathered as . Step 2: the weight vector (see ) of attributes is computed as follows, as seen in equation (14). Step 3: the positive ideal solution and the negative ideal solution, respectively, are calculated. Step 4: the distance between and , denoted by , and the distance between and , denoted by , are computed. Step 5: compute the closeness coefficient of each alternative as follows:
Rank the alternatives by . Obviously, the bigger the closeness coefficient, the better the alternative.
4.4. MGPL-VIKOR Algorithm
MGPL-VIKOR algorithm is a MAGDM approach based on VIKOR under multigranular probabilistic fuzzy linguistic environment proposed as follows: Step 1: individual preferences over the alternatives on different attributes provided by experts are gathered as . Step 2: the weight vector (see ) of attributes is computed as follows, as seen in equation (14). Step 3: compute the distance and . Step 4: compute the whole benefit and individual regret , , , , and , respectively, i = 1, 2, …, m, j = 1, 2, …, n. Step 5: compute the compromise index of . Rank the alternatives, according to . Obviously, the bigger the compromise index, the better the alternative .
The definitions of whole benefit, , individual regret , and the compromise index , are as follows:where , , , and , . The parameter denotes the weight of the strategy of the maximum whole benefits, whereas is the weight of the individual regret strategy.
Rank the alternatives by . The higher the , the more preferred the alternative.
5. Illustrative Example
In the real world, people usually encounter the DM problems, such as healthcare management, project evaluation, education assessment, emergency management, and smart city construction, especially COVID-19 prevention and control; for example, someone will purchase one of the five new energy cars, who can find all kinds of evaluation information of these five cars through the network for the development of Internet information. The more professional and popular website about auto information is the “Auto Home” website. Some evaluation information of these cars is presented on the “Auto Home” website in three ways: scoring data, word-of-mouth data, and forum reviews on eight attributes. The eight attributes are space , power , manipulate (), power consumption (), comfort , appearance , interior decoration , and cost performance , respectively. The five cars are Tiggo3Xe , ZhongTaiE200 , Yuan New Energy , Song New Energy , and Qin Pro New Energy . Given that scoring data online is a five-point system, and the scoring data can be mapped to 5-granular linguistic term sets. The average word-of-mouth data can be mapped to 7-granular linguistic term sets. Because of the complexity of forum reviews, this information can be mapped to 9-granular linguistic term sets.
5.1. Application of MGPL-TOPSIS Algorithm
The application of the algorithm based on MGPL-TOPSIS is shown as follows (Tables 1–13): Step 1: the users’ evaluation information on the “Auto Home” website until Feb 17 in 2019 is collected (Tables 1–3). Here, the scoring data are the five cars’ final average values on eight attributes from the scoring data (Table 1). The evaluation information is the general impression of the word-of-mouth data (Table 2). The evaluation information is from the forum review data (Table 3). These data are obtained on the “Auto Home” website. Then, we obtain the users’ overall evaluation linguistic term sets (Table 4). Then, we obtain the users’ overall evaluation probabilistic linguistic term sets by Definition 7. We suppose that the DMs are the most pessimistic . The probability of evaluation information is calculated by probability definition, and we obtain the probabilistic linguistic evaluation matrix as follows (Table 5). Then, we obtain the extended normalized DM matrix by Definition 7 (Table 6). Step 2: the weight vector is calculated on the eight attributes by equation (14) (Table 7). Step 3: the PLPIS and PLNIS are calculated, respectively (Tables 8 and 9). To calculate conveniently, we only denote αi instead of . Step 4: and are calculated. The results are as follows (Tables 10 and 11). Step 5: the closeness coefficient of by equation (18) is calculated. The results are as follows (Table 12). Step 6: The alternatives are ranked by . Here, we let (Table 13 and Figure 1).