Research Article

[Retracted] The Effect of Mobile Marketing Design on Consumer Mobile Shopping

Table 2

The main sources of the scales.

VariablesSources

Interface quality of mobile sales terminal (MSQ)[22]
Sales promotion in mobile sales terminal (MSP)[15]
Integrity of mobile sales terminal (CRED)[23]
Consumption emotion (CE)Pleasure (PLE)[11, 19, 24]
Arouse (ARO)[11, 19]
Domination (DOM)[25]
Continual intention (BI)[19, 20]