Research Article
[Retracted] The Effect of Mobile Marketing Design on Consumer Mobile Shopping
Table 3
The results of the reliability analysis.
| Item | Squared multiple correlation | Alpha if item deleted | Cronbach’s α |
| MSQ | | | 0.881 | MSQ2 | 0.650 | 0.888 | MSQ3 | 0.792 | 0.831 | MSQ4 | 0.775 | 0.835 | MSQ5 | 0.771 | 0.836 |
| MSP | | | 0.842 | MSP1 | 0.682 | 0.804 | MSP2 | 0.726 | 0.761 | MSP3 | 0.712 | 0.775 |
| CRED | | | 0.892 | CRED1 | 0.746 | 0.868 | CRED2 | 0.786 | 0.853 | CRED3 | 0.744 | 0.868 | CRED4 | 0.776 | 0.857 |
| PLE | | | 0.944 | PLE1 | 0.864 | 0.929 | PLE2 | 0.889 | 0.924 | PLE3 | 0.888 | 0.924 | PLE4 | 0.770 | 0.946 | PLE5 | 0.842 | 0.933 |
| ARO | | | 0.950 | ARO2 | 0.899 | 0.923 | ARO3 | 0.908 | 0.916 | ARO4 | 0.876 | 0.939 |
| DOM | | | 0.914 | DOM1 | 0.858 | 0.879 | DOM2 | 0.844 | 0.882 | DOM3 | 0.805 | 0.890 | DOM4 | 0.731 | 0.905 | DOM5 | 0.686 | 0.918 |
| BI | | | 0.902 | BI1 | 0.690 | 0.893 | BI2 | 0.814 | 0.868 | BI3 | 0.726 | 0.890 | BI4 | 0.817 | 0.869 | BI5 | 0.752 | 0.881 |
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