[Retracted] The Effect of Mobile Marketing Design on Consumer Mobile Shopping

Table 4

The results of the validity analysis.

Item	Estimate	C.R.	R^2	1−R^2	CR	AVE
MSQ2	0.732	—	0.536	0.464
MSQ3	0.844	15.381	0.712	0.288
MSQ4	0.868	15.023	0.753	0.247
MSQ5	0.816	14.997	0.666	0.334
MSQ					0.889	0.670
MSP1	0.797	—	0.635	0.365
MSP2	0.808	15.960	0.653	0.347
MSP3	0.799	15.782	0.638	0.362
MSP					0.843	0.642
CRED1	0.785	—	0.616	0.384
CRED2	0.816	19.966	0.666	0.334
CRED3	0.782	14.401	0.611	0.389
CRED4	0.811	15.057	0.658	0.342
CRED					0.876	0.638
PLE1	0.860	—	0.739	0.261
PLE2	0.932	30.057	0.869	0.131
PLE3	0.885	25.953	0.783	0.217
PLE4	0.772	18.313	0.596	0.404
PLE5	0.909	23.731	0.827	0.173
PLE					0.941	0.763
ARO2	0.957	—	0.915	0.085
ARO3	0.922	34.140	0.850	0.150
ARO4	0.933	31.317	0.871	0.129
ARO					0.956	0.879
DOM1	0.942	—	0.887	0.113
DOM2	0.943	36.215	0.890	0.110
DOM3	0.832	24.753	0.692	0.308
DOM4	0.680	16.534	0.462	0.538
DOM5	0.693	16.955	0.481	0.519
DOM					0.913	0.682
Pleasure	0.901	—	0.811	0.189
Arouse	0.955	21.187	0.912	0.088
Domination	0.959	19.997	0.919	0.081
Consumption emotion					0.957	0.881
BI1	0.834	14.808	0.696	0.304
BI2	0.854	17.446	0.730	0.270
BI3	0.779	17.819	0.606	0.394
BI4	0.848	17.466	0.720	0.280
BI5	0.799	—	0.638	0.362
Continual intention					0.913	0.678