[Retracted] The Effect of Mobile Marketing Design on Consumer Mobile Shopping

Table 7

The results of the hypothesis testing.

Hypothesis	Results
H1: interface quality of mobile sales terminal has a significant positive impact on consumption emotion	Support
H2: sales promotion in mobile sales terminal has a significant positive impact on consumption emotion	Not support
H3: integrity of mobile sales terminal has a significant positive impact on consumption emotion	Support
H4: interface quality of mobile sales terminal has a significant positive impact on continual intention	Not support
H5: sales promotion in mobile sales terminal has a significant positive impact on continual intention	Support
H6: consumption emotion has a significant positive impact on continual intention	Support
H7: consumption emotion plays a mediating role in the relationship between interface quality of mobile sales terminal and continual intention	Support
H8: consumption emotion plays a mediating role in the relationship between sales promotion in mobile sales terminal and continual intention	Not support
H9: consumption emotion plays a mediating role in the relationship between integrity of mobile sales terminal and continual intention	Support

Note. means .