Topic Clusters of keywords Competency dimensions 1 Pursuit (追求) 0.111 Online (线上) 0.090 Process (流程) 0.057 Offline (线下) 0.041 Keep improving (精益求精) 0.038 Online and offline coordination 2 Competition (竞争) 0.127 Advantages (优势) 0.058 Development (发展) 0.039 Mindset (心态) 0.037 Confront (面对) 0.031 Competitive spirit 3 Demand (需求) 0.078 Understanding (理解) 0.077 Master (把握)∗0.040 Sincerity (真诚) 0.036 Accurate (准确) 0.035 Demand understanding 4 Promotion (提升) 0.119 Improvement (完善) 0.057 Brand image (品牌形象) 0.055 Management (管理) 0.046 Competitiveness (竞争力) 0.042 Branding 5 Honesty (诚信) 0.170 Principle (原则) 0.093 Reflection (体现) 0.072 Promise (承诺) 0.034 Guarantee (保障) 0.034 Trustworthiness 6 Team (团队) 0.113 Enthusiasm (热情) 0.063 Be filled (充满) 0.050 Passion (激情) 0.039 Devotion (热爱) 0.037 Team environment 7 Production (作品) 0.220 View (意见) 0.044 Exchange (交流) 0.031 Suggestion (建议) 0.030 Idea (想法) 0.029 Reasonable suggestion 8 Modification (修改) 0.238 Patience (耐心) 0.157 After-sales service (售后服务) 0.046 Revision (修改意见) 0.030 For free (免费) 0.029 Modification and after-sales service 9 Cooperation (合作) 0.161 Trust (信任) 0.064 Relationship (关系) 0.027 Long term (长期) 0.026 Establish (建立) 0.019 Customer relationship management 10 Innovation (创意) 0.266 Responsible (负责) 0.073 Promise (保证) 0.048 Problem solving (解决问题) 0.037 Originality (原创) 0.031 Innovation ability 11 Market (市场) 0.134 Perspective (角度) 0.058 Market positioning (定位) 0.056 User (用户) 0.033 Analysis (分析) 0.023 Customers’ industry background 12 Service (服务) 0.195 Experience (经验) 0.081 Provide (提供) 0.060 Concept (理念) 0.049 Accumulation (积累) 0.019 Profession experience 13 Concentration (用心) 0.273 Diligence (努力) 0.162 Manage (经营) 0.054 Contribution (付出) 0.034 Win-win (共赢) 0.033 Professional dedication 14 Team (团队) 0.330 Goal (目标) 0.057 Member (成员) 0.043 Excellent (优秀) 0.036 Power (力量) 0.025 Team composition 15 Professional (专业) 0.277 Service (服务) 0.109 Quality (品质) 0.041 Acceptance (认可) 0.033 Word-of-mouth (口碑) 0.030 Customer acceptance 16 Communication (沟通) 0.268 Demand (需求) 0.127 Timing (时间) 0.053 Active (主动) 0.035 Plan (方案) 0.032 Communication ability 17 Achievement (成功) 0.269 Grow (成长) 0.166 Powerful (强大) 0.086 Specifics (细节) 0.033 Vision (发展) 0.023 Achievement orientation 18 Ability (能力) 0.367 Entrepreneur (创业) 0.081 Experience (经历) 0.058 Background (背景) 0.052 Possess (具备) 0.049 Entrepreneurial experience