Mechanism of User Participation in Co-creation Community: A Network Evolutionary Game Method

Table 2

Measurement of returns and costs.

Items	Performance measurements
Returns	Self-development, enjoyment, knowledge learning, recognition, making friends, empowerment, need for affiliation, identification, relationship satisfaction, ties to community, reciprocity, reputation, passion, and other internal motivations
Costs	Lots of time, relationship maintenance, their own knowledge, a few moneys paid for knowledge acquisition
Rewards	Rewards from community, including tangible rewards and intangible rewards