Research on the Innovation Path of Business Models Based on the Market Orientation
Table 1
Correlation table.
1
2
3
4
5
6
7
8
Cronbach’s α
Reactive market orientation
(0.898)
0.872
Proactive market orientation
0.257
(0.908)
0.875
Market information integration
0.250
0.238
(0.832)
0.883
Business model innovation
0.580
0.292
0.527
(0.806)
0.861
Enterprise age
−0.022
0.064
0.076
0.006
—
—
Enterprise size
−0.037
0.113
0.057
0.040
−0.021
—
—
Industry category
−0.037
0.139
0.09
0.058
−0.023
0.536
—
—
Enterprise nature
0.070
−0.125
−0.077
−0.044
−0.019
−0.551
−0.551
—
—
Mean value
4.073
2.881
4.232
3.976
16.51
1.991
3.909
0.452
—
Standard deviation
0.715
1.027
0.798
0.654
14.57
0.848
1.941
0.497
—
Note. The bold part of the diagonal line in the brackets is the square root value of AVE; the symbol represents the significance level of ; the symbol represents the significance level of .
