Influence of Multiple Interactions in Value Cocreation on Sports Spectators’ Perceived Value of Sports Events

Table 3

Correlation coefficient of latent variables.

Constructs and items	Organization cocreation	Athletes cocreation	Enjoyment value	Economic value	Relational value	Satisfaction	Loyalty
Organization cocreation	0.791
Athletes cocreation	0.543	0.813
Enjoyment value	0.567	0.450	0.899
Economic value	0.738	0.535	0.666	0.746
Relational value	0.628	0.451	0.385	0.617	0.946
Satisfaction	0.588	0.444	0.474	0.731	0.474	0.901
Loyalty	0.621	0.446	0.759	0.725	0.512	0.801	0.852

Note. Data on the diagonal are square roots (average variance extracted).