Research Article
The Effect of Utilizing Business Model Canvas on the Satisfaction of Operating Electronic Business
Table 1
Considering BMC practices before and during the running of the online business.
| BMC practice | Nā=ā63 | Before operating the business | | While operating the business | Yes | Not sure | No | Yes | Not sure | No |
| Key partners | n (%) | 32 | 18 | 9 | 39 | 0 | 2 | 50.8 | 28.6 | 14.3 | 61.9 | 0.0 | 3.2 | Key activities | n (%) | 46 | 10 | 1 | 39 | 1 | 0 | 73.0 | 15.9 | 1.6 | 61.9 | 1.6 | 0.0 | Key resources | n (%) | 45 | 11 | 2 | 38 | 3 | 0 | 71.4 | 17.5 | 3.2 | 60.3 | 4.8 | 0.0 | Value proposition | n (%) | 21 | 31 | 1 | 41 | 6 | 0 | 33.3 | 49.2 | 1.6 | 65.1 | 9.5 | 0.0 | Customer relationship | n (%) | 23 | 16 | 10 | 36 | 7 | 3 | 36.5 | 25.4 | 15.9 | 57.1 | 11.1 | 4.8 | Channels | n (%) | 49 | 7 | 1 | 40 | 2 | 0 | 77.8 | 11.1 | 1.6 | 63.5 | 3.2 | 0.0 | Customer segments | n (%) | 17 | 17 | 18 | 28 | 7 | 8 | 27.0 | 27.0 | 28.6 | 44.4 | 11.1 | 12.7 | Cost structure | n (%) | 31 | 18 | 5 | 41 | 4 | 2 | 49.2 | 28.6 | 7.9 | 65.1 | 6.3 | 3.2 | Revenue streams | n (%) | 40 | 14 | 1 | 37 | 5 | 1 | 63.5 | 22.2 | 1.6 | 58.7 | 7.9 | 1.6 |
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