The Effect of Utilizing Business Model Canvas on the Satisfaction of Operating Electronic Business

Table 2

Linear regression model.

Satisfaction	Β	SE (β)	t value
Key partners	3.330	0.105	3.153	0.002
Key activities	2.285	0.093	3.079	0.003
Key resources	5.228	0.228	2.882	0.005
Value proposition	1.415	0.477	2.966	0.071
Customer relationship	4.036	0.837	4.822	0.003
Channels	2.022	0.748	2.703	0.045
Customer segments	2.275	0.512	3.942	0.024
Cost structure	−2.002	0.545	−4.002	0.048
Revenue streams	−0.344	0.148	−0.085	0.323

N = 63. The test of the hypotheses of β = 0 is based on t-values, df = 62, R² = 0.974, Adj. R² = .0.971, and .