Research Article
Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes
Table 1
Notation and definitions.
| Notation | Definitions |
| | Unit cost of offline rent | | The market size | | Customer preference coefficient for online channel | | The catering business’s revenue sharing rate extracted by the platform | | The rider’s revenue sharing rate extracted by the platform or the catering business | | Average distribution cost for the rider | | Self-price elasticity coefficient | | Cross-price elasticity coefficient | | Quality of service sensitivity parameter of the demand | | Cost factor for enhancing quality of online service for the platform | | Cost factor for enhancing quality of offline service for the catering business | | Cost factor for enhancing quality of distribution service for the distribution rider | | Profit functions, , | | Fixed wage for the distribution rider | | Cost of establishing platform in SDM |
| Decision variables | | Selling prices of the product in the online channel | | Selling prices of the product in the offline channel | | The level of service quality efforts of the platform | | The level of service quality efforts of the offline service | | The level of service quality efforts of the rider |
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