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Discrete Dynamics in Nature and Society
Volume 2014, Article ID 173876, 5 pages
Research Article

Modeling the Equilibrium Bus Line Choice Behavior and Transit System Design with Oblivious Users

School of Economics and Management, Beihang University, Beijing 100191, China

Received 15 November 2013; Accepted 1 January 2014; Published 6 February 2014

Academic Editor: Huimin Niu

Copyright © 2014 Chuan-Lin Zhao and Hai-Jun Huang. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


In most of transportation literature, users are assumed to be perfectly rational in minimizing their own travel costs or perceived travel costs. However, users may not be perfectly rational in implementing their choices in reality. There exists a kind of boundedly rational users, that is, oblivious users. These oblivious users make their route choices by simple criteria, for example, selecting the shortest (or the most direct) route only based on physical distance or simply following routes recommended by a GPS system. This paper investigates how the existence of oblivious users affects the equilibrium bus line choice behavior in a public transit system. And we propose a method to design a more realistic system.