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Discrete Dynamics in Nature and Society
Volume 2014 (2014), Article ID 287925, 7 pages
Research Article

The Profit Distribution of Supply Chain under E-Commerce

1School of Management, Shandong University, Jinan, Shandong 250100, China
2School of Mathematical Sciences, Shandong Normal University, Jinan, Shandong 250014, China

Received 11 April 2014; Accepted 29 May 2014; Published 16 June 2014

Academic Editor: Xiaochen Sun

Copyright © 2014 Jiang-Hua Zhang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


With the development of e-commerce, its influence on supply chain and supply chain management is becoming increasingly significant too. In this paper, the literature on the supply chain profit is reviewed first, and then a two-level and four-party supply chain which consists of a supplier, an e-commerce platform, third-party logistics, and demander is taken into consideration. The profit function of supply chain under e-commerce is formulated by taking the price of product and the maximum supply amount under certain investment as decision-making variables and taking the expected value of random variables of price as the setting sales quantity. Finally, the existence of maximum profit in the supply chain is proved in the model, and the coordination of supply chain under e-commerce environment can be achieved by setting coordination parameters when the relevant cost parameters of supply chain members satisfy certain conditions.