Research Article

A Study of Online Review Promptness in a B2C System

Table 9

Summary of results.

ā€‰DescriptionResult

H1People will rate a relative high score after long purchase time.Supported
H2People with high membership level will not publish a lazy review.Rejected
H3Longer time interval: review contents are more about product.Rejected
H4Longer time interval: review contents are more about Cost and Service.Supported