Research Article

The Analysis of Vertical Transaction Behavior and Performance Based on Automobile Brand Trust in Supply Chain

Table 2

The subdivision indexes of cooperative performance.

ReferencesThe evaluation indexes

Geringer and Hebert (1991) [34]The satisfaction degree of cooperation, the survival rate of cooperation, the stability of cooperation, and the duration of cooperation.

McGee et al. (1995) [35]The cooperative performance is divided into absolute performance and relative performance. And the absolute performance is measured by customer satisfaction, logistics cost, profitability, and relationship continuity; the relative performance is measured by the degree of reaching the goal, the degree of profit, and profit growth rate.

Ariño (2003) [36]Result performance, including financial performance, union life, organizational effectiveness, and the degree of reaching the goal; process performance, including the satisfaction degree in the process of cooperation, spillover effect, and the change frequency of contract.

Wu et al. (2005) [37]The realization degree of cooperative target, the improvement of profitability, the satisfaction degree of cooperation, and the willingness to continue cooperation.

Huang and Wan (2007) [38]The realization degree of cooperative target, profitability, knowledge learning, market share, competition advantage, the satisfaction degree of partner, and the competitive position.

Jia et al. (2007) [39]The productive relationship, the satisfaction with the relationship, the achievement of expected goals, a lot of revenue gained from the cooperation, the great improvement of the enterprise’s market value, the greater competitive advantage brought to the enterprises in the supply chain, and the long-term competitiveness brought to them.

Ambrose et al. (2007) [40]The cooperative performance is evaluated from short-term performance and long-term performance. The authors believe believes that the short-term performance between members of the supply chain is to get profits through the market efficiency, and they emphasize the period cost, income, and profits. The long-term performance depends on the stable relationship between them and persistent value maximization.