Research Article

The Analysis of Vertical Transaction Behavior and Performance Based on Automobile Brand Trust in Supply Chain

Table 6

The specific indexes of specific asset investment.

DimensionsThe measurement items

Specific asset investmentā¢SI1: the cooperative enterprise is willing to invest special physical assets, such as distribution center, production and service place, equipment, and facilities.
SI2: the cooperative enterprise is willing to invest special management assets; for example, the cooperative enterprise will bring its advanced production process and management concept to the supply chain in order to maintain the supply chain management.
SI3: the cooperative enterprise is willing to invest special human resources assets, such as professional and technical personnel, management personnel, and sales personnel.
SI4: the cooperative enterprise is willing to invest special brand assets, such as trademark, brand, and patent.
SI5: the cooperative enterprise is willing to invest special relationship assets, such as the investment to maintain the cooperative relationship.