Coordination of Advertising Free Riding in Hybrid Channel Supply Chain

<table class="figure-group"><tr class="fig-image" id="a"><td><object data="https://static.hindawi.com/articles/ddns/volume-2016/7423043/figures/7423043.fig.001a.svgz" name="7423043.fig.001a" type="image/svg+xml"></object></td></tr><tr class="fig-caption"><td><b>(a) </b>Integrated  hybrid channel supply chain</td></tr><tr class="fig-image" id="b"><td><object data="https://static.hindawi.com/articles/ddns/volume-2016/7423043/figures/7423043.fig.001b.svgz" name="7423043.fig.001b" type="image/svg+xml"></object></td></tr><tr class="fig-caption"><td><b>(b) </b>Horizontally integrated  hybrid channel supply chain</td></tr><tr class="fig-image" id="c"><td><object data="https://static.hindawi.com/articles/ddns/volume-2016/7423043/figures/7423043.fig.001c.svgz" name="7423043.fig.001c" type="image/svg+xml"></object></td></tr><tr class="fig-caption"><td><b>(c) </b>Vertically integrated  hybrid channel supply chain I</td></tr><tr class="fig-image" id="d"><td><object data="https://static.hindawi.com/articles/ddns/volume-2016/7423043/figures/7423043.fig.001d.svgz" name="7423043.fig.001d" type="image/svg+xml"></object></td></tr><tr class="fig-caption"><td><b>(d) </b>Vertically integrated  hybrid channel supply chain II</td></tr><tr class="fig-image" id="e"><td><object data="https://static.hindawi.com/articles/ddns/volume-2016/7423043/figures/7423043.fig.001e.svgz" name="7423043.fig.001e" type="image/svg+xml"></object></td></tr><tr class="fig-caption"><td><b>(e) </b>Decentralized hybrid channel supply chain</td></tr></table>

<div>Five hybrid channel structures.</div>

Discrete Dynamics in Nature and Society

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Figure 1

Figure 1: Coordination of Advertising Free Riding in Hybrid Channel Supply Chain 