Research Article
Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective
Table 10
Tests of between-subjects effects.
| Dependent variable: Review_Helpfulness | Source | Type III sum of squares | df | Mean square | | Sig. |
| Corrected model | | | | | | Intercept | | | | | | commodity category | | | | | | Review_Sentiment | | | | | | commodity category Review_Sentiment | | | | | | Error | | | | | | Total | | | | | | Corrected total | | | | | |
|
|