Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 4

Descriptive statistics of samples considering commodity category.

Variables	Commodity category	Mean	Standard deviation	Minimum	Maximum
Review_Attraction
	Review_Helpfulness
Review_Extremity
	Review_Reliability
Reviewer_Rank
	Review_Width
Review_Depth
	Review_Object
Review_Sentiment

Note: in the column of commodity category, 1 indicates search commodity and 0 represents experience commodity.