Discrete Dynamics in Nature and Society / 2016 / Article / Tab 5

Research Article

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 5

Correlation of variables in review attraction analysis.

Review_Attraction_LogReview_ExtremityReview_Reliability_LogReviewer_Rank_Log

Review_Attraction_LogCoefficient
Sig. (two-tailed)
Review_ExtremityCoefficient
Sig. (two-tailed)
Review_Reliability_LogCoefficient
Sig. (two-tailed)
Reviewer_Rank_LogCoefficient
Sig. (two-tailed)

Note: indicates significant correlation at 0.01 confidence level (two-tailed).

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