Research Article
Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective
Table 5
Correlation of variables in review attraction analysis.
| | | Review_Attraction_Log | Review_Extremity | Review_Reliability_Log | Reviewer_Rank_Log |
| | Review_Attraction_Log | Coefficient | | | | | | Sig. (two-tailed) | — | | | | | Review_Extremity | Coefficient | | | | | | Sig. (two-tailed) | | — | | | | Review_Reliability_Log | Coefficient | | | | | | Sig. (two-tailed) | | | — | | | Reviewer_Rank_Log | Coefficient | | | | | | Sig. (two-tailed) | | | | — |
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Note: indicates significant correlation at 0.01 confidence level (two-tailed).
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