Research Article
Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective
Table 6
Correlation of variables in review helpfulness analysis.
| | | Review_Helpfulness | Review_Extremity | Reviewer_Rank log | Review_Width | Review_Depth_Log | Review_Object | Review_Sentiment |
| | Review_Helpfulness | Coefficient | | | | | | | | | Sig. (two-tailed) | — | | | | | | | | Review_Extremity | Coefficient | | | | | | | | | Sig. (two-tailed) | | — | | | | | | | Reviewer_Rank_Log | Coefficient | | | | | | | | | Sig. (two-tailed) | | | — | | | | | | Review_Width | Coefficient | | | | | | | | | Sig. (two-tailed) | | | | — | | | | | Review_Depth_Log | Coefficient | | | | | | | | | Sig. (two-tailed) | | | | | — | | | | Review_Object | Coefficient | | | | | | | | | Sig. (two-tailed) | | | | | | — | | | Review_Sentiment | Coefficient | | | | | | | | | Sig. (two-tailed) | | | | | | | — |
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Notes: indicates significant correlation at 0.01 confidence level (two-tailed).
indicates significant correlation at 0.05 confidence level (two-tailed).
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