Discrete Dynamics in Nature and Society / 2016 / Article / Tab 7

Research Article

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 7

Correlation between review attraction and review helpfulness.

Review_Attraction_LogReview_Helpfulness

Review_Attraction_LogCoefficient
Sig. (two-tailed)
Review_HelpfulnessCoefficient
Sig. (two-tailed)

Notes: indicates significant correlation at 0.01 confidence level (two-tailed).

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