Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Table 9

Regression results for review helpfulness analysis.

(a)

Model		Unstandardized coefficients		Standardized coefficients		Sig.	Collinearity statistics
			Std. error	Beta			Tolerance	VIF
1	Constant
	Review_Extremity
	Reviewer_Rank_Log
	Review_Width
	Review_Depth_Log
	Review_Object
	Review_Sentiment

variable: Review_Helpfulness.

(b)

Model summary
Model		square	Adjusted square	Std. error of the estimate
1

: (Constant), Review_Extremity, Reviewer_Rank_Log, Review_Width, Review_Depth_Log, Review_Object, and Review_Sentiment.

(c)

Model		Sum of squares	df	Mean square		Sig.
1	Regression
	Residual
	Total

variable: Review_Helpfulness.
: (Constant), Review_Extremity, Reviewer_Rank_Log, Review_Width, Review_Depth_Log, Review_Object, and Review_Sentiment.