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Discrete Dynamics in Nature and Society
Volume 2017, Article ID 1349315, 8 pages
Research Article

Two-Stage Dynamic Pricing and Advertising Strategies for Online Video Services

1School of Management, Tianjin Polytechnic University, Tianjin 300387, China
2College of Management and Economics, Tianjin University, Tianjin 300072, China
3School of Economics & Management, Southwest Jiaotong University, Chengdu 610031, China

Correspondence should be addressed to Zhi Li; nc.ude.upjt@ihzil

Received 4 May 2017; Revised 26 August 2017; Accepted 29 August 2017; Published 18 October 2017

Academic Editor: Cemıl Tunç

Copyright © 2017 Zhi Li and De-qing Tan. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Citations to this Article [2 citations]

The following is the list of published articles that have cited the current article.

  • Ying Ji, Ju Wei, Zhong Wu, Shaojian Qu, and Baojun Zhang, “Dynamic Strategies on Firm Production and Platform Advertisement in Crowdfunding considering Investor’s Perception,” Discrete Dynamics in Nature and Society, vol. 2018, pp. 1–12, 2018. View at Publisher · View at Google Scholar
  • Guangning Liu, Zhenzhong Guan, and Hua Wang, “Dynamic Pricing under Cost Reduction in the Presence of Myopic and Strategic Consumers,” Discrete Dynamics in Nature and Society, vol. 2019, pp. 1–15, 2019. View at Publisher · View at Google Scholar