Complexity and Application of Tobacco Manufacturer Pricing Game considering Market Segments

Table 3

Total variance explained.

Component	Initial eigenvalues			Extraction sums of squared loadings			Rotation sums of squared loadings
	Total	% of variance	Cumulative%	Total	% of variance	Cumulative%	Total	% of variance	Cumulative%
1	4.206	60.085	60.085	4.206	60.085	60.085	2.518	35.971	35.971
2	.984	14.055	74.140	.984	14.055	74.140	2.200	31.429	67.400
3	.681	9.724	83.864	.681	9.724	83.864	1.152	16.463	83.864
4	.446	6.376	90.240
5	.375	5.359	95.599
6	.176	2.517	98.115
7	.132	1.885	100.000

Extraction method: principal component analysis.