Research Article
A Viral Product Diffusion Model to Forecast the Market Performance of Products
Table 1
Estimated parameter values.
| | Product | Parameter | | () | () | () | () | () | () |
| | Instagram | 5.0 | 3.5 | 0.03 | 0.9 | 0.3 | 0.5 | | Nokia Lumia 920 | 0.1 | 5.0 | 6.5 | 81.0 | 35.0 | 3.3 | | The North Face | 1.5 | 8.0 | 4.7 | 5.0 | 0.042 | 0.027 |
|
|
