A Viral Product Diffusion Model to Forecast the Market Performance of Products

Table 2

Bass model regression results.

Product	Period			()
Instagram	Oct 23, 2011–Nov 30, 2013	3.4952	0.0367	−8.2387	0.9644
Instagram	Oct 23, 2011–Jan 23, 2016	10.0414	0.0169	−1.0801	0.9570
Nokia Lumia 920	Aug 05, 2012–Dec 22, 2012	21.9117	0.1306	−59.1643	0.6064
Nokia Lumia 920	Aug 05, 2012–May 11, 2013	28.1587	0.0952	−39.6549	0.5729
Nokia Lumia 920	Aug 05, 2012–Feb 15, 2014	45.2149	0.0278	−9.2015	0.4596
Nokia Lumia 920	Aug 05, 2012–Jan 23, 2016	51.7469	0.0134	−5.1592	0.7815