A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior

Table 4

Service utility table.

Service items	Index system	Index weight	Decided utility ()	Random utility ()	Utility ()	Inertia coefficient ()
: service staff factor	, stylization,				7.8	0.3
: catering service factor	, stylization,				6	0.2
: beverage service factor	, stylization,				5.9	0.2
: leisure reading factor	, cleanliness,				5.2	0.1
: entertainment factors	, clarity,				5.5	0.1
: cabin cleaning factor	, cleanliness,				5.8	0.1