Research Article

A Multiobjective Decision-Making Method of Service Element Allocation of Customer Behavior

Table 7

Description of cabin services and schemes.

Service itemsIndex systemIndex weightService schemes

: service staff factorFashionable, stylization, timeliness0.4, 0.4, 0.2: ordinary flight attendants
: star flight attendants

: catering service factorFashionable, stylization, diversity0.2, 0.4, 0.4: scheme’s two types of local specialties
: scheme’s two packages
: a kind of course

: beverage service factorFashionable, stylization, diversity0.2, 0.3, 0.5: more types of drinks
: type of single drink

: leisure reading factorFashionable, cleanliness, diversity0.2, 0.4, 0.4: providing magazines
: offering a variety of newspapers

: entertainment factorsFashionable, clarity, cleanliness0.1, 0.5, 0.4: equipped with small entertainment TV
: equipped with music player
: equipped with small game consoles

: cabin cleaning factorTimeliness, cleanliness, consistency0.4, 0.2, 0.4: regularly cleaned 3 times
: clean at any time