Discrete Dynamics in Nature and Society / 2018 / Article / Tab 1

Research Article

Dynamic Strategies on Firm Production and Platform Advertisement in Crowdfunding considering Investor’s Perception

Table 1

Parameters description.

Symbol Explanation Variable type

The quality of product Decision variable
The advertisement of platform Decision variable
Investor’s product valuations (=H, L)
Investment desire
Reference price
The demand of product
The profit of the sponsor
The profit of the platform
The present value of sponsor’s profit Decision goal
The present value of platform’s profit Decision goal
The ratio of the profit-sharing
The ratio of the cost-sharing Decision variable
The probability of success

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