Research Article
Goodwill and System Dynamics Modeling for Film Investment Decision by Interactive Efforts
Table 2
Movie star selection strategies.
| ā | Box-office guarantee | No box-office guarantee |
| High movie remuneration | Strategy 1 (H, G) | Strategy 2 (H, NG) |
| Low movie remuneration | Strategy 3 (L, G) | Strategy 4 (L, NG) |
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