Research Article

Dynamic Pricing under Cost Reduction in the Presence of Myopic and Strategic Consumers

Table 2

Expected minimum profit under different unit cost of TA.

ā€‰range

0.010.10.20.30.40.50.60.70.80.90.99
NANANANANA10.670.430.250.110.01

ā€‰range

0.990.910.830.770.710.670.630.590.560.530.5
0.010.10.20.30.40.50.60.70.80.90.99

NA: out of range (0,1).
Numbers in italics: values approaching boundary.