Research Article
Maximizing E-Tailers’ Sales Volume through the Shipping-Fee Discount and Product Recommendation System
| Variable name | Description |
| | The discount rate of shipping fee | | The decision variable, which is 1 if the e-tailer recommends and is 0 otherwise | | The decision variable, which is 1 if the customer buys and is 0 otherwise | | The decision variable, which is 1 if the customer buys and is 0 otherwise | | The decision variable, which is 1 if the e-tailer recommends and is 0 otherwise | | The decision variable, which is 1 if the e-tailer recommends and is 0 otherwise | | The decision variable, which is 1 if the customer buys and is 0 otherwise | | The decision variable, which is 1 if the customer buys and is 0 otherwise |
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