Research Article

A Joint Dynamic Pricing, Advertising, and Production Model with Inventory-Level-Dependent Goodwill

Table 1

Contemporary literature review.

LiteratureAdvertisingPricingProductionInventoryBacklogEnvironment

Gupta and Vrat [4]Static
Urban [5]Static
Lu et al. [10]Static
Zhang et al. [11]Dynamic
Baye and Morgan [25]Static
SeyedEsfahania et al. [26]Static
Yue et al. [27]Static
Karray and Martin-Herran [28]Static
He et al. [31]Dynamic
Chutani and Sethi [32]Dynamic
Liu et al. [33]Dynamic
Feng et al. [34]Dynamic
This paperDynamic