Research Article
A Joint Dynamic Pricing, Advertising, and Production Model with Inventory-Level-Dependent Goodwill
Table 1
Contemporary literature review.
| Literature | Advertising | Pricing | Production | Inventory | Backlog | Environment |
| Gupta and Vrat [4] | | | | | | Static | Urban [5] | | | | | | Static | Lu et al. [10] | | | | | | Static | Zhang et al. [11] | | | | | | Dynamic | Baye and Morgan [25] | | | | | | Static | SeyedEsfahania et al. [26] | | | | | | Static | Yue et al. [27] | | | | | | Static | Karray and Martin-Herran [28] | | | | | | Static | He et al. [31] | | | | | | Dynamic | Chutani and Sethi [32] | | | | | | Dynamic | Liu et al. [33] | | | | | | Dynamic | Feng et al. [34] | | | | | | Dynamic | This paper | | | | | | Dynamic |
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