Research Article

Generation Mechanism of Corporate Online Public Opinion Hotness Based on Multicase Qualitative Comparative Analysis

Table 1

Typical cases of corporate online public opinion events.

NumberClassificationName of corporate network opinion event

1Consumer rightsAnhui Haozhou Dongfeng Honda illegal collection of warranty deposit
2Feng Chao express cabinet overtime charge
3Akiyaki overdraws on-demand celebration of more than a year being ruled illegal
4Meituan cancels Alipay payment channel
5ELEME takeout for more “will you give me 5 more minutes?” Response to rollover
6Nanchang burger king uses expired bread to make burgers
7Three squirrels potato chips were detected as carcinogens
8A store in Xiaolongkan made and sold two tons of gutter oil in two years
9An Yixuan was burned by ordering McDonald’s takeout
10Carcinogenic nail polish exceeds standard

11Business management/manager issuesBeijing SKP mall bans takeaway workers
12Coconut tree requires candidates to mortgage their property for life
13Tencent senior engineer was fired for being on duty less than 8 hours a day
14China express uses dummies as security screeners
15Dangdang male employee fired for absenteeism after sex change
16Li Guoqing “grabbed” the official seal of Dangdang
17The 83rd anniversary of the July 7th incident fashion bazaar inappropriate language
18CEC’s former chairman scaled the wall to steal trade secrets
19Xincheng holdings chairman Wang Zhenhua delivers verdict in girl molestation case
20Xiaomi vice president Chang Cheng’s Weibo comments accused of vulgarity