Generation Mechanism of Corporate Online Public Opinion Hotness Based on Multicase Qualitative Comparative Analysis

Table 2

Variable design.

Variable classification	Variable name	Indicator description	Data source
Result variables	Corporate online opinion hotness generation	The peak of corporate online public opinion dissemination hotness index in the 2020 corporate public opinion event inventory report.	Sina public opinion report 2020 Corporate Public Opinion Events Inventory Report
Explanatory variables	Corporate public opinion feedback response speed	The number of days between the exposure time of an online public opinion event and the response time of an corporation is used to determine whether the response speed of an corporation is timely; i.e., the smaller the number of days between responses, the better. The interval of 0 days, i.e., responding on the same day, is 5 points; the interval of 1-2 days is 4 points; the interval of 3-4 days is 3 points; the interval of 5-6 days is 2 points; the interval of 7 days is 1 point; the interval of more than 7 days or the corporation does not respond is 0 points.	Data collection and keyword extraction using python crawler technology
	Corporate public opinion feedback response attitude	A score of 5 is given if the company and the party respond positively and clearly to public concerns and the response statement includes an apology, etc.; a score of 3 is given if the company or the party only positively and clearly states the facts and does not include an apology statement, or only gives an apology without positively and clearly stating the facts; a score of 0 is given if the company and the party neither officially respond to the incident itself or state the facts vaguely, nor take the form of an apology. The higher the judging score, the better.	Homemade according to Weibo data after the author’s observation and search
	Netizen attention	Readings of the Weibo topic “super talk” of corporate online public opinion events (unit: billion).	Homemade according to Weibo data after the author’s observation and search
	Role of opinion leaders	Whether or not the big V in the field of corporate online opinion events is involved in the discussion is assigned a value using a dichotomous variable. The value of 1 is assigned if the big V participates in the discussion; 0 is assigned if the big V does not participate in the discussion.	Homemade according to Weibo data author’s observation
	Authoritative media coverage	Central news units were involved in event coverage and assigned values using a dichotomous variable: 1 if the central news unit was involved in the coverage, and 0 if the central news unit was not involved in the coverage.	Homemade according to Weibo data after the author’s observation and search
	Government public opinion response	Whether the government responds to corporate online opinion events is assigned a value using a dichotomous variable: 1 if the government responds to online public opinion events, and 0 if the government does not respond to online public opinion events.	Homemade according to Weibo data after the author’s observation and search

Note: 18 central news units: People’s Daily, Xinhua News Agency, China Central Radio and Television Corporation, Seeking News Magazine, PLA Daily, GuangMing Daily, Economic Daily, China Daily, Science and Technology Daily, People’s Political Consultative Conference Daily, China Discipline Inspection and Supervision Daily, Study Times, Workers’ Daily, China Youth Daily, China Women’s Daily, Farmers’ Daily, Legal Daily, China News Service.