Research Article
Generation Mechanism of Corporate Online Public Opinion Hotness Based on Multicase Qualitative Comparative Analysis
Table 3
Variable selection and calibration.
| | Variable classification | Variable name | Fully affiliated | Intersections | Completely unaffiliated |
| | Result variables | Corporate online opinion hotness generation | 97.9 | 63.76 | 31.8 | | Explanatory variables | Corporate public opinion feedback response speed | 5 | 3.5 | 0 | | Corporate public opinion feedback response attitude | 5 | 3.5 | 0 | | Netizen attention | 11.1 | 4.23 | 0.8 | | Role of opinion leaders | 1 | | 0 | | Authoritative media coverage | 1 | | 0 | | Government public opinion response | 1 | | 0 |
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