Research on Coordination of Fresh Agricultural Product Supply Chain considering Fresh-Keeping Effort Level under Retailer Risk Avoidance

Table 1

The main symbols used in the text.

Symbol	Definition
	Retailer unit product sales price
	The unit product wholesale price provided by the supplier to the retailer
	Supplier’s unit product cost
	The level of effort the supplier has made for the quality of fresh agricultural products
	The time it takes for the supplier to transport the fresh produce to the retailer
	Cost coefficient of preservation effort input
	Uncertainty of market demand ( subject to normal distribution, expectation is 0, variance is )
	They are the time-sensitive factor of freshness and the fresh-keeping effort sensitive factor, where and
	Respectively indicate the elasticity coefficient of market demand to price and freshness
	Retailer risk aversion coefficient