Research Article

Design and Application of Genetic Algorithm Based on Signal Game and Newsboy Model for Optimizing Supply Chain

Table 1

Notation and definitions for the newsboy model.

Variable notationVariable meaning

Seller’s marginal cost of products
Seller’s product pricing
Seller’s order quantity
Determination part of seller’s product demand, which can also be expressed as
Price elasticity of seller’s product demand
Stochastic part of seller’s product demand
Consumer demand coefficient for products; the larger the coefficient, the smaller the consumer demand
Density function of a random variable
Seller’s demand function for products, where
Seller’s expected utility function