Analysis on Communication Influence of Official Microblogs

Table 1

Temperature and wildlife count in the three areas covered by the study.

First-level index	Weights	Second-level index	Weights	Third-level index	Weights
Radiation R	β1 = 0.4	Number of forwards R1	θ1 = 0.6	Total number of forwards R11	λ1 = 0.6
				Average number of forwards R12	λ2 = 0.3
				Maximum number of forwards R13	λ3 = 0.1
		Number of fans R2	θ2 = 0.4	None	None
Activity A	β2 = 0.3	Number of posts A1	θ3 = 0.7	Total number of posts A11	λ4 = 0.5
				Number of originals A12	λ5 = 0.5
		Activity A2	θ4 = 0.3	Total activity A21	λ6 = 0.5
				Total activity in a long period A22	λ7 = 0.2
				Total activity in a short period A23	λ8 = 0.3
Interaction I	β3 = 0.3	Number of comments I1	θ5 = 0.5	Total number of comments I11	λ9 = 0.5
				Average number of comments I12	λ10 = 0.3
				Maximum number of comments I13	λ11 = 0.2
		Number of likes I2	θ6 = 0.5	Total number of likes I21	λ12 = 0.5
				Average number of likes I22	λ13 = 0.3
				Maximum number of likes I23	λ14 = 0.2
		Credibility I3	θ7 = 0.2	Ratio of the number of valid comments to total number of comments I31	λ15 = 1