Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach

Table 1

The reputation evaluation indicator system of IFPs.

Dimension	Criterion layer	Indicator layer	Indicator description	Types of indicators	Source of indicators
Direct reputation dimension D1	Scale strength B1	Transaction volume per month X1	The total transaction amount that occurred on the IFPs this month	Positive	HOL [20], WDTY [21]
		Loan bid number X2	The number of loans actually transacted	Positive	HOL [20], WDTY [21]
		Investment amount per capita X3	Per capita investment amount of investors in the IFPs	Positive	HOL [20], WDTY [21]
		Loan balance X4	The total amount of loans repayable in the IFPs	Positive	HOL [20], WDTY [21]
	Financial performance B2	Total assets X5	All assets owned or controlled by the IFPs	Positive	Literature [46, 47]
		Asset-liability ratio X6	The ratio of total liabilities to total assets in these IFPs	Negative	Literature [46, 47]
		Operating income X7	The income obtained from the operation of the IFPs	Positive	Literature [46, 47]
		Registered capital X8	The total capital of the IFPs registered with the registration management agency	Positive	Literature [46, 47], HOL [20]
	Service quality B3	Average rate of return X9	The ratio of the average net income of Internet financial investment to the average investment amount	Positive	HOL [20], WDTY [21]
		Information transparency X10	The degree of information disclosure on the IFPs	Qualitative	Literature [32], HOL [20]
		Average loan term X11	The average time from borrowing to repayment in the IFPs	Negative	HOL [20], WDTY [21]
		Full bidding period X12	The time for a loan target to raise all the funds required	Negative	HOL [20], WDTY [21]
		Platform overdue loan rate X13	The ratio of overdue loans to total loans in the IFPs	Negative	HOL [20], WDTY [21]
	Capital liquidity B4	Net capital inflow X14	The net pending receipts of IFPs this month	Positive	Literature [30], WDTY [21]
		Capital adequacy ratio X15	The ratio of capital adequacy of IFPs	Positive	Literature [31]
		Loan dispersion X16	The degree of dispersion of loan business carried out by the IFPs	Positive	HOL [20], WDTY [21]
	Development potential B5	Platform background X17	Types of capital for investment and construction of the IFPs	Qualitative	Literature [46, 47], HOL [20]
		Operating time X18	The time when the platform is still operating normally so far	Positive	HOL [20], WDTY [21]
		Net profit growth rate X19	The ratio of the net profit of the current period to the net profit of the previous period	Positive	Literature [46, 47]
		Operating revenue growth rate X20	The ratio of the increase in operating income of the current period to the total operating income of the previous period	Positive	Literature [46, 47]
Indirect reputation dimension D2	Stakeholder evaluation for the platform B6	Investors feedback score X21	The evaluation score of investors for the IFPs	Qualitative	This study proposes
		Regulatory authorities feedback score X22	The evaluation score of regulatory authorities for the IFPs	Qualitative	This study proposes
		Borrowers feedback score X23	The evaluation score of borrowers for the IFPs	Qualitative	This study proposes
		Peer platforms feedback score X24	The evaluation score of peer platforms for the IFPs	Qualitative	This study proposes