Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach

Table 16

The weights of reputation evaluation indicators of IFPs.

Indicator	Subjective weight	Objective weight	Comprehensive weight	Importance rank	Indicator	Subjective weight	Objective weight	Comprehensive weight	Importance rank
X1	0.0907	0.0453	0.0961	2	X13	0.0318	0.0409	0.0304	14
X2	0.0596	0.0449	0.0626	6	X14	0.0751	0.0200	0.0351	11
X3	0.0480	0.0644	0.0723	5	X15	0.0466	0.0365	0.0398	8
X4	0.0518	0.0316	0.0383	9	X16	0.0334	0.0404	0.0316	13
X5	0.0683	0.0484	0.0774	4	X17	0.0315	0.0237	0.0175	20
X6	0.0899	0.0576	0.1212	1	X18	0.0217	0.0154	0.0078	23
X7	0.0638	0.0620	0.0926	3	X19	0.0319	0.0348	0.0260	17
X8	0.0358	0.0710	0.0595	7	X20	0.0287	0.0354	0.0238	18
X9	0.0409	0.0334	0.0320	12	X21	0.0235	0.0640	0.0352	10
X10	0.0420	0.0273	0.0268	16	X22	0.0193	0.0218	0.0098	22
X11	0.0231	0.0206	0.0111	21	X23	0.0132	0.0070	0.0022	24
X12	0.0188	0.0682	0.0300	15	X24	0.0105	0.0852	0.0209	19