Research Article
Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach
Table 18
The score coefficient matrix of the 8 factors.
| Indicator | Factor 1 | Factor 2 | Factor 3 | Factor 4 | Factor 5 | Factor 6 | Factor 7 | Factor 8 |
| X1 | 0.106 | 0.045 | −0.018 | 0.113 | −0.177 | 0.056 | 0.155 | −0.115 | X2 | −0.018 | 0.078 | 0.248 | −0.092 | −0.044 | −0.056 | 0.177 | 0.136 | X3 | 0.273 | −0.161 | −0.125 | 0.076 | 0.079 | −0.011 | 0.065 | 0.043 | X4 | −0.040 | 0.291 | 0.009 | −0.053 | 0.007 | −0.049 | −0.012 | 0.071 | X5 | 0.186 | 0.109 | −0.075 | 0.086 | −0.092 | −0.120 | −0.074 | −0.044 | X6 | 0.013 | −0.028 | 0.045 | −0.379 | −0.001 | −0.079 | −0.055 | −0.060 | X7 | 0.104 | 0.108 | 0.059 | 0.009 | 0.062 | −0.054 | 0.002 | −0.007 | X8 | 0.232 | −0.098 | 0.062 | −0.079 | 0.097 | 0.021 | −0.059 | 0.159 | X9 | 0.034 | 0.002 | 0.327 | −0.075 | 0.131 | 0.038 | −0.371 | −0.017 | X10 | −0.016 | 0.131 | −0.236 | −0.056 | −0.067 | 0.127 | −0.206 | 0.149 | X11 | 0.144 | −0.054 | −0.333 | −0.043 | −0.003 | −0.132 | 0.022 | 0.115 | X12 | 0.103 | −0.066 | 0.045 | 0.271 | −0.117 | −0.072 | 0.109 | 0.262 | X13 | −0.044 | −0.040 | −0.047 | 0.054 | 0.050 | 0.481 | 0.189 | −0.021 | X14 | 0.085 | −0.334 | 0.008 | 0.035 | −0.007 | 0.087 | 0.034 | −0.081 | X15 | 0.056 | −0.049 | −0.011 | 0.387 | 0.017 | −0.045 | −0.127 | −0.124 | X16 | −0.064 | 0.110 | −0.020 | 0.000 | 0.111 | 0.047 | −0.050 | 0.553 | X17 | −0.012 | 0.082 | −0.073 | 0.026 | 0.394 | −0.009 | −0.187 | −0.055 | X18 | 0.210 | −0.017 | −0.054 | −0.068 | −0.142 | −0.031 | −0.066 | −0.133 | X19 | −0.017 | 0.108 | −0.084 | 0.036 | −0.019 | −0.537 | 0.151 | −0.067 | X20 | 0.013 | −0.093 | −0.045 | 0.181 | 0.137 | −0.080 | 0.239 | 0.068 | X21 | 0.053 | −0.047 | 0.113 | −0.108 | 0.446 | 0.066 | −0.073 | 0.131 | X22 | −0.004 | 0.005 | −0.001 | −0.079 | −0.098 | 0.010 | 0.532 | −0.040 | X23 | −0.140 | 0.186 | 0.075 | 0.065 | 0.178 | 0.016 | 0.010 | −0.335 | X24 | 0.135 | 0.058 | 0.017 | 0.090 | 0.118 | 0.098 | −0.001 | −0.015 |
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