Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach

Table 2

The scoring criteria for qualitative indicators.

Criterion layer	Indicator layer/qualitative	Grading rules
Service quality B3	Information transparency X10	Full disclosure is 1.00; basic disclosure is 0.75; partial disclosure is 0.50; less disclosure is 0.25; no disclosure is 0.00
Development potential B5	Platform background X17	State-owned sector is 1.00; banking sector is 0.75; listed sector is 0.50; venture capital sector is 0.25; private sector is 0.00
Stakeholder evaluation for the platform B6	Investor feedback score X21	Excellent score is 1.00; good score is 0.75; general score is 0.50; low score is 0.25; poor score is 0.00
	Regulatory feedback score X22
	Borrower feedback score X23
	Peer platform feedback score X24